About Us

About Adkison Outdoor Holdings LLC

Adkison Outdoor Holdings LLC is a veteran‑led, faith‑anchored company dedicated to building enduring outdoor brands that honor God, strengthen communities, and preserve the land we’ve been entrusted with. Our work spans apparel, gear, media, and land‑based ventures — each crafted with the same commitment to excellence, stewardship, and legacy.

We believe the outdoors is more than a place. It is a heritage to protect, a classroom for character, and a space where faith, family, and craftsmanship come together. Every brand under our umbrella reflects this conviction, blending rugged utility with purpose‑driven design and a deep respect for the people we serve.

From product development to partnerships, we operate with integrity, humility, and a long‑term vision. Our mission is not simply to build businesses, but to build work that lasts and work that reflects our values, strengthens communities, and leaves something meaningful for the next generation.

What a Holding Company Does

A holding company provides strategic oversight, governance, and long‑term direction for the brands it owns. Instead of selling products directly, it establishes the vision, values, and operational standards that guide each subsidiary. This structure allows every brand to stay focused on its unique mission while benefiting from shared leadership, financial stewardship, compliance support, and unified corporate strategy.

Our Story

Adkison Outdoor Holdings LLC was founded by Dr. Nathan C. Adkison, a retired military chaplain and cybersecurity professional whose life has been shaped by service, faith, and a deep connection to the outdoors. After years of military leadership and pastoral care, Dr. Adkison set out to build a legacy‑driven enterprise that blends his passion for craftsmanship with his commitment to community impact.

What began as a vision for a single outdoor brand quickly evolved into a broader mission: create a family of purpose‑driven companies that inspire courage, stewardship, and resilience. Today, Adkison Outdoor Holdings LLC serves as the backbone of that mission — providing the structure, strategy, and leadership that allow each brand to thrive.

What We Do

Adkison Outdoor Holdings LLC provides centralized leadership and operational support for its portfolio of outdoor brands. Core functions include:

Brand Development & Strategy

Creating and guiding outdoor brands with distinct identities, missions, and product lines.

Product Oversight & Quality Standards

Ensuring every product reflects the company’s commitment to durability, craftsmanship, and real‑world utility.

Legal & Compliance Management

Maintaining audit‑ready documentation, licensing, and regulatory compliance for all brands under the LLC.

Grant & Partnership Readiness

Positioning the company for federal, state, and private funding opportunities, including SDVOSB‑aligned initiatives.

Operational Infrastructure

Providing the financial, administrative, and strategic backbone that allows each brand to scale with clarity and purpose.

Our Brands

Adkison Outdoor Holdings LLC currently oversees two distinct outdoor brands, each with its own mission and audience:

Psalm 91 Outdoors

A faith‑driven outdoor brand offering apparel, gear, and everyday carry items inspired by Scripture and built for real‑world use.

Adkison Field & Forest

A heritage‑inspired brand focused on rugged tools, field gear, and land‑stewardship essentials for those who work, hunt, and live close to the land.

Additional brands will be added as the company expands its footprint in the outdoor industry.

Our Mission

To build enduring outdoor brands that honor faith, service, craftsmanship, and stewardship — equipping people to live with courage, purpose, and respect for the land.

Our Values

Faith

Faith guides our leadership, shapes our mission, and anchors every decision we make.

Craftsmanship

We pursue excellence in every detail, creating products and experiences built to endure.

Stewardship

We manage land, resources, and relationships with responsibility, gratitude, and long‑term vision.

Integrity

We operate with honesty, transparency, and accountability in all we do.

Service

We lead with a servant’s heart, supporting customers, partners, and communities with humility and respect.

Community

We invest in people — strengthening families, supporting veterans, and enriching the outdoor community.

Legacy

We build for the future, creating brands and partnerships that endure beyond our generation.

Leadership

Adkison Outdoor Holdings LLC is led by Dr. Nathan C. Adkison, whose background in military service, pastoral leadership, and cybersecurity brings a unique blend of discipline, compassion, and strategic insight. Dr. Adkison’s leadership philosophy centers on integrity, resilience, and building brands that make a meaningful impact on individuals, families, and communities.

Looking Ahead

Adkison Outdoor Holdings LLC is committed to long‑term growth, multi‑brand expansion, and continued investment in products and initiatives that strengthen America’s outdoor community. As the company evolves, its foundation remains the same: faith, service, craftsmanship, and stewardship.